Seriously Write: Branding 101—Mission Statement and Goals by Patty Smith Hall
With Lifeway’s announcement and the ever-shrinking shelf space at Barnes and Noble, I realized it was time to re-evaluate and possibly reinvent myself for the changing market.
Patty Smith Hall
Author Patty Smith Hall continues her series on author branding on today’s Seriously Write blog post as she discusses the need for a mission statement and goals.